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Google Pagerank Infographic
A brief introduction to Google Pagerank. All the critical elements you need to consider are shown in this useful infographic.
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The 7 Deadly Sins of PPC Ad Optimization
This quick read, put out by Search Engine Watch, describes the things most SEM/PPC campaigns do wrong, and how to avoid them. It’s a quick and useful guide of things to remember when putting...
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Social Media Today – Marketing with SM
The marketing section of Social Media Today provides news, links, and industry updates on how to use social channels to improve your overall marketing campaigns.
View ArticleSearch Engine Marketing & Optmization – Video
A quick introductory video to the basics of SEM and SEO
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Wordstream SEM Overview
Although this page focuses on the abilities of Wordstream software and talks about their software, it illustrates very well how SEM works and, most importantly, how it is analysed and optimised.
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Guide to Online Advertising
This is a pdf document which provides full details on the various types and reasoning/placement of online marketing. A very good resources when starting out an online advertising campaign. Brought to...
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How to Create Epic Facebook Ads
An excellent quick guide to maximising Facebook Ad revenue generation, from Hubspot. PDF link is here too. Open publication – Free publishing – More ads
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Writing Ads that Attract Customers (Google)
A quick, useful video from Google on how to write ads that drive clicks and revenue.
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Who’s Blogging What
If you’re looking for a single repository of links with everything important that is being blogged and spoken about today, and every day, look no further than WhosBloggingWhat.com. It is an...
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Heidi Cohen – Actionable Marketing Expert
Heidi’s website covers on all things marketing, with a focus on social media, blogs, and new digital marketing strategy. It is an excellent gathering of information by someone who also offers insight...
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